Rojahn, Marcel | Gronau, Norbert

Openness Indicators for the Evaluation of Digital Platforms between the Launch and Maturity Phase

Abstract

In recent years, the evaluation of digital platforms has become an important focus in the field of information systems science. The identification of influential indicators that drive changes in digital platforms, specifically those related to openness, is still an unresolved issue. This paper addresses the challenge of identifying measurable indicators and characterizing the transition from launch to maturity in digital platforms. It proposes a systematic analytical approach to identify relevant openness indicators for evaluation purposes. The main contributions of this study are the following (1) the development of a comprehensive procedure for analyzing indicators, (2) the categorization of indicators as evaluation metrics within a multidimensional grid-box model, (3) the selection and evaluation of relevant indicators, (4) the identification and assessment of digital platform architectures during the launch-to-maturity transition, and (5) the evaluation of the applicability of the conceptualization and design process for digital platform evaluation.