Ullrich, André | Vladova, Gergana | Grum, Marcus

OI - risk and chances: Theoretical evidence meets practical relevance

Abstract

This paper presents a study that aims to investigate which chances and risks of Open Innovation (OI) projects are of practical relevance and how is their respective weighting. The specific goal of this submission is the discussion of the current understanding of the relevance of particular chances and risks for the open innovation projects success, based on empirical study results. For this purpose, a survey was conducted to gather data sets that have been analyzed afterwards. In the light of potential open innovation project participation, enterprises need a well-structured decision-making basis. Thus, they can use the opportunity to compare their own understanding regarding the importance of particular chances and risks with the understanding of other OI-experts.