Vladova, Gergana | Ullrich. André

Decisions in Doubt – Weighing Pros and Cons of OI Projects

Abstract

The positive aspects of Open Innovation projects are widely discussed in innovation management research and practice by means of case studies and best practices. However, enterprises, particularly SMEs also face miscellaneous challenges in Open Innovation practice, leading to uncertainty and even renunciation of OI project participation. Thus, it is essential for SMEs to find the right balance between positive effects and possible negative consequences (“dark sides”) of Open Innovation project participation. However, appropriate methods are still lacking. This paper discusses the hubris of ex ante assessment of Open Innovation project participation by presenting a conceivable solution approach. As a result, a methodical Open Innovation project assessment procedure is presented.