Research field

Digital Platforms

Results LSWI

Overview

Research profile

Program

Results

Team

The book

Buch Plattformbasierte Geschäftsmodelle

Platforms as a strategic business model improve corporate competitiveness. By using their own platform, companies coordinate external value creation, provide strategic impetus on the market and reduce the risks of innovation at the same time. This book highlights approaches, opportunities and strategic success factors for expanding existing business models to include platform-based approaches. The book offers insights into successful platforms to make this a success. This enables SMEs to realise synergies and benefit from the opportunities of the platform economy. The scientifically sound process model accompanies decision-makers throughout the entire process, from the conception to the sustainable implementation of the platform business model. Decision-makers who want to use platform-based approaches to expand their competitive position in a future-oriented way create a knowledge advantage for their company.

Studies and analyses

Through studies and analyses, we can create transparency in areas that are usually not investigated or not currently investigated and thus make a strategic contribution to decision-making for companies. Below you will find an overview of the studies and analyses we have carried out.

If you are interested in conducting a study yourself or have any questions, please do not hesitate to contact us (link contact).

Study Description
ERP update study
2022 / 2023
 As part of the "ERP update study", a study was carried out for a German ERP provider on the current market situation of updates in the ERP sector.

The focus was on:
  • Presentation of the current situation in the market relevant to the provider
  • Generation of market data to evaluate benefits through continuous updates
  • Recommendations for using and communicating this pioneering technology

link to the study
Market study
Trading platforms
2023 / 2024
  • In the "Trading Plattform Study", we analyse the market situation of online retailers in Germany.
    The focus is on:
  • Differences between platforms and non-platforms
  • Differences between the individual sectors
  • Retailer business models
  • Indicators of whether it is worthwhile for online retailers to expand into a platform
  • Indicators of whether and when it is worthwhile for manufacturing companies to sell on platforms

Finally, to be able to give companies recommendations for action regarding trading platforms.


link to the study

Tools

In order to simplify access to digital platforms for organisations, usable prototypes and tools are being developed as part of our research. Below you will find an overview of the research group's main tools. Please do not hesitate to contact us for help and suggestions. We are continuously developing new and existing tools. If you would like to be informed about new tools and prototypes, please subscribe to our newsletter.

Tool Description Link to the tool
KMU-Navigator Identification of a suitable platform strategy for companies
Plattform-Wahl-O-Mat The design of platform-based business models based on the individual situation and corporate goals of the injection moulding industry.
ASiK-Platform Use of a digital platform application with adaptive gamification for the continuous improvement process (CIP). An introduction to the tool can be viewed here.